TD Ameritrade

the First Ad in the blockchain

How do you get taken seriously in the cryptocurrency world? You place an ad in the most secure place on earth, the blockchain. We won lots of awards for this project, which was nice. We also had to present this idea and do a Q&A in front of the 2018 Cannes Titanium Jury, which wasn’t so nice.

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CREDITS

CD - Jay Hunt CD - Pete Gosselin CCO - Harry Bernstein ECD - Keith Scott ECD - Paul Johnson CW - Alexis Carr AD - Keegan Sanford AGENCY - Havas (New York)

 

AWARDS

Cannes Lions - SHORTLIST - Titanium
Cannes Lions - BRONZE - Creative Data Lions - Data Enhanced Creativity
Cannes Lions - BRONZE - Digital Craft Lions - Innovative Use of Technology
One Show - GOLD - Interactive & Online, Native Ads
One Show - MERIT - Non-traditional & Guerrilla Marketing
One Show - MERIT - Use of Digital Technology
One Show - MERIT - Innovation in Direct Marketing
One Show - MERIT - Innovation in Design
D&AD - NOMINATION - Digital Marketing: Emerging Tech
D&AD - NOMINATION - Digital Design: Emerging Tech
AdAge - CREATIVITY AWARD - Breakthrough Experience of the Year
AdAge - NOMINATION - Tech Application of the Year
Webby - WINNER - Advertising, Media & PR - Online Guerrilla & Innovation
Webby - NOMINEE - Advertising, Media & PR - Best Use of Native Advertising
Jay Chiat Awards - SILVER - Connection
B2 Awards - WINNER - Innovation - Program, Idea, Campaign, or Insight