TD Ameritrade

All night trading

How do you let everyone know they can now invest 24 hours a day on the leading brokerage platform? You hire the world's foremost nocturnal authority, Lionel Richie. To tell them they can now trade ‘All Night Long.’

Lionel---PR-TIME.jpg
Lionel---PR-Denise-AdAge.jpg
Lionel---PR-NYT.jpg
Lionel---PR-NBC-Sports.jpg
Lionel---PR-Billboard.jpg
Lionel---PR-Investopedia.jpg

CREDITS

CD - Jay Hunt CD - Pete Gosselin CCO - Harry Bernstein ECD - Keith Scott ECD - Paul Johnson AGENCY - Havas (New York)
DIRECTOR - Brian Aldrich
PRODUCTION CO - Furlined

 

AWARDS

Cannes Lions - BRONZE - Entertainment Lions - Artist as a Brand or Cause Ambassador
Clios - BRONZE - Film - Commercials - Music Marketing
Webby - HONOREE - Advertising, Media & PR: Best Copywriting