Studies show that over 25% of podcast listeners increase playback speed in order to consume more content. But how could we get them to pay attention when they breeze through ads at 2x speed? Well, we slowed things down.
CREDITS
GCD - Jay Hunt
CCO - Dan Lucey
CD - Nick Elliot
CD - Matt DeCoste
ACD - Jess Davies
Awards
Clios - BRONZE - Audio - Streaming/ Downloadable Content
Clios - SHORTLIST - Audio Craft - Other
The One Show - MERIT - Radio & Audio - Streaming Audio Advertising
The One Show - SHORTLIST - Creative Use of Data - Targeting
The One Show - SHORTLIST - Radio & Audio - Innovation in Radio & Audio
The Webby Awards - HONOREE - Advertising, Media & PR - Online Guerrilla & Innovation.
Shorty Awards - GOLD- Creative Use of Technology
Shorty Awards - WINNER - Business To Business
NY Festivals - BRONZE - Audio / Radio - Best Use - Best Use of Medium
NY Festivals - BRONZE - Audio / Radio - Best Use - Streaming
NY Festivals - BRONZE - Avant-Garde / Innovative - Audience Connection
NY Festivals - SHORTLIST - Collaborations & Partnerships: Products & Services - Other
NY Festivals - SHORTLIST - Audio / Radio - Best Use - Technology
NY Festivals - SHORTLIST - Audio / Radio - Best Use - 60 and Under
NY Festivals - SHORTLIST - Audio / Radio - Product & Services - Other
NY Festivals - SHORTLIST - Financial - Use of Medium/ Discipline - Audio/Radio
NY Festivals - SHORTLIST - Audio / Radio - Craft - Sound/Audio Mixing
NY Festivals - SHORTLIST - Financial - Business to Business - Investment Banks
The Gerety Awards - BRONZE - Media Cut
The Drum Awards Marketing - HIGHLY COMMENDED - Digital
The Drum Awards Marketing - HIGHLY COMMENDED - Finance & Professional Services
The Drum Awards Marketing - NOMINATED - Best Tech - Led Innovation of the Year
The Drum Awards Marketing - NOMINATED - Media Planning or Buying
The Drum Awards Digital - WINNER - Best Use of Audio
The Drum Awards Digital - SHORTLIST - Finance & Professional Services
Global ACE Awards - WINNER - Digital/Technology Powered Experiences
Global ACE Awards - WINNER - Broadcast Advertising - Radio
FCS Portfolio Awards - GOLD - Audio Advertising
Campaign Big Awards US - FINALIST - Media Excellence - Best Use of Sound