Jay Hunt

NRg / Xprize

the shoe without a footprint

It’s only advertising they say, well we tried to change the world with this campaign - a call for entries for the 2017 XPrize. The challenge was set: how does humanity capture and transform the planet's most harmful emission, CO2, into a valuable resource. Collaborating with brilliant material scientists, rapid prototypers, and ex Nike and Brand Jordan designer, D’Wayne Edwards, we created a shoe made from captured and recycled CO2 emissions. We’re still working on trying to get this into mass production.